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Scientifically maximize your fun

Photo by Dafne Cholet via Flickr and Creative Commons
Photo by Dafne Cholet via Flickr and Creative Commons

Did you know there are actually science-based ways to maximize your fun?  With our current deep freeze, we thought it would be a good time to check it out.  Roadhouse host Brian spoke with Dr. Selin Malkoc, associate professor of marketing at The Ohio State University about her recent research on this topic.

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